Commercial

Evolving customer expectations, increased competition, and disruptive technology are directly impacting the airline business. It has become important for the airline industry to adopt new business models and improve direct sales and self-service, lower distribution costs, enhance ancillary revenues, incorporate dynamic pricing, and have more intelligent inventory and revenue management systems. ​

​Backed by a wealth of domain experience and technological expertise, Coforge is perfectly poised to help the airline industry enhance its revenue and improve customer experience.​

Digital Commerce:

• Encompassing channel shift enablement and omnichannel experiences​
• Experience with different merchandising platforms like Datalex, Openjaw, Farelogix, and Switchfly​
• Cloud enablement through robust agile and automation practices to help scale business​
• Enablement of ancillary revenue through hyper-personalization combined with engineering maturity, integration, and channel enablement​
• Transition enablement of airlines from a traditional ancillary model to a digital ancillary model​

​
Customer Insights: Enabling ‘Systems of Insight’ and hyper-personalization using customer and operational data from airline internal and external sources​

• CRM: customer experience management consisting of campaign management, complaint management, disruption management, social media management, and feedback management​
• Loyalty: The diverse aspects of a well-integrated loyalty solution involves:​
• Customer Online Services - including profile management, shopping & ancillary services, and customer communication​
• Partner Management - including partner creation, partner product management, and partner promotion management along with business rules​
• Marketing - including campaign management, promotions, and content management​
• Loyalty Points - including points management – accrual, redemption, and validity, business rules and notifications​
• Loyalty Product Management and Points Pricing - Air/Non-Air bundling and pricing​
• Insights and Analytics​
• Order Management & Fulfilment​

​
PSS Services: De-risking and accelerating PSS programs through a unique combination of experience of planning and supporting multiple successful migrations. Coforge has been associated with 10+ PSS migrations including. Coforge provides:​

• A library of 15,000+ PSS test cases ​
• Deep system integration skills​
• 100s of PSS veterans with years of detailed experience in the main PSS systems like Sabre ​
• World's leading specialist in air transport communications and information technology
• Intelligent Automation through RPA and cognitive technology